Fragrance Award Grasse - Icon's 26 Asia

DI SER was selected as one of Icon’s 26 Asia perfumeries in the framework of Centdegres Fragrance Award in Grasse, the historic city of perfumery in Europe. Opening with the speech of Mayer of Grasse, the official ceremony was held on 26. September at Musée International de la Parfumerie (MIP).

The selected perfumes will be showcased until January 2027 , celebrating their creativity, craftsmanship, and contribution to contemporary perfumery.

From DI SER, the one of their signature fragrance, Hana no Oto, is presented. Hana no Oto is made with abundance of native Japanese rose, Hamanasu, which is grown, harvested, and distilled by the perfumer and his small team by themselves in Sapporo.