Bienvenue Studios Zurich x Shinto Towel Osaka

Shinto Towel produces not only their own labels, but also for collaboration work with different designers - among them is Zurich-based designer, Bienvenue Studios.

For this collaboration work, Shinto Towel exceptionally offered one of their signature textiles, 2.5-ply gauze organic cotton. It was exciting work to see how this unique textile would be expressed in the context of Swiss design.

Please find their 2.5-ply cotton towels in the following museum shops and design/concept stores throughout Switzerland:

MUSEUM HAUS KONSTRUKTIV (ZH)
OPIA (ZH)
LANDESMUSEUM (ZH)
MARKTLÜCKE (ZH)
NORKIND (ZH)
LAVKA (SG)
KUNSTMUSEUM BERN
MUSEUM DER KULTUREN (BL)
KITCHENER (ZH/BE)
BOTTEGA ETHICA (FB)
YBLIGG (BL)
7132 Shop (GB)

And Bienvenue Studios’s online store

JAPANESE ORGANIC COTTON TOWELS:
SOFT AND LIGHT
Our towels are unique in their functionality and feel. They are particularly absorbent, very light and quick-drying, with an extra soft feel. They are the result of a weaving process perfected by Shinto Towels over centuries using 2.5 layers of ultra-thin organic cotton fabric.
On a trip through Japan, we learned about the Shinto Towel family business in Osaka in southern Japan that has perfected its craft over four generations. The looms in production have been in operation since the late 19th century.
We share an appreciation for natural materials and traditional craftsmanship. From this first meeting a friendship was born and from it jointly developed products: these exceptional hand and bath towels. Through our initiative, the entire operation was converted to organic cotton.
The towels are available in six colors and three sizes. They are suitable for the bathroom, sauna, gym, spa or bath, but also for the picnic or the beach. Due to their unique texture and soft touch, they are also perfectly suitable for baby care.

Text: Bienvenue Studios
Photo: Tobias Siebrecht

Shinto Towel is open to a new project and looking forward to a further unique collaboration.

Onoda is the contact person for Shinto Towel for both Shinto’s own label and collaborative projects. For inquiry, please get in touch.

info@onoda.ch

OnodaNovember 20, 2025