Di Ser is founded by Yasuyuki Shinohara in 1999 in Sapporo.

Yasuyuki is perfumer, pharmacist, and farmer. From growing plant and herbs to distillation, he and his small team conduct all process by themselves in Sapporo. Their farming method is natural circulating agriculture, in which all distilled plants are returned to the soil.

‘‘Perfume is art and medicine’’

In the perfume production using only natural ingredients, Yasuyuki combines Japanese tradition with the best of science. The scent of DI SER is delicate, pure, and vibrational - the experience with it is like nothing else.

Hamanasu, native Japanese rose, is one of Di Ser’s main ingredients and mixed in many of Di Ser perfumes.

All perfumes of Di Ser are made of botanical essence, vegetal cellular water, and plant-based alcohol only.

All unisex