Di Ser is founded by Yasuyuki Shinohara in 1999 in Sapporo.

Yasuyuki is pharmacist and farmer. He and his small team grow herbs and plants in Sapporo by themselves. His farming method is natural circulating agriculture, in which all distilled plants are returned to the soil.

‘‘Perfume is art and medicine’’

Using only natural ingredients, he combines Japanese tradition with the best of science, and merges the ancient wisdom of west and east.

Hamanasu, native Japanese rose, is one of Di Ser’s main ingredients and mixed in many of Di Ser perfumes.

All unisex.